What SAP Commerce teams need to decide now — before the deadline starts to hurt
Steve Motley came back from the B2B e-commerce Conference in Manchester last week and said something that stayed with me: The tools have changed a bit. The challenges haven’t. Product data is still disparate, ownership is unclear, and processes are undefined.
After 20 years in this industry, that’s exactly right. This month, different pieces of work are pointing in the same direction. The organisations moving confidently into the next chapter of SAP Commerce aren’t the ones moving fastest. They’re the ones who sorted out their foundations first.
The Advantage Most SAP Commerce Teams Are Leaving on the Table
SAP Commerce Accelerator has been a dependable workhorse for a long time, but it’s increasingly out of step with what modern commerce teams need to move fast. Composable Storefront is where SAP’s own architecture is heading: modular, API-first, and built for the pace of change buyers now expect. Migration timelines typically run six to eighteen months, depending on how much customisation has accumulated over the years.
Here’s what’s easy to miss: Accelerator still works. The lights are on. Nothing is forcing this conversation into project portfolios or board discussions. But the organisations already exploring Composable Storefront aren’t doing it out of obligation; they’re doing it for what it unlocks: faster releases, cleaner architecture, and a storefront built to take advantage of what SAP is building next, including AI-based shopping experiences.
For many organisations, the pressure is already there. SAP Commerce platforms that grew organically over a decade carry that weight: performance blind spots, layers of customisation that make every change harder than the last, and an operating model too fragile to support the innovation the business expects. The conversation about migration is also a conversation about the platform you’re running today.
Composable Storefront isn’t a frontend swap. It’s an architectural shift, separating the presentation layer from backend commerce services and unlocking business agility to change things without overhauling the whole system, faster time-to-market for new features and campaigns, a scalable architecture that adapts to new demands instead of resisting them, and a platform ready for AI-based commerce experiences as SAP rolls them out. It’s where SAP Commerce Cloud is going. Organisations that move on their own initiative get to shape that path deliberately: phased, tested, aligned to their own roadmap.
The first step is understanding where you actually stand. A Composable Storefront Readiness Assessment maps your migration complexity, risks, and the fastest, realistic path to the benefits above.
The one data set that determines whether your SAP eCommerce project holds up under real conditions.
Golden data: accurate, comprehensive, built from the actual complexity of your business, is what separates implementations that perform under live conditions from ones that fall apart in testing. Without it, critical scenarios go untested, back-end integrations break down, and key users can’t validate what they don’t recognise. The rule: business stakeholders need to work with this data during acceptance testing, not just the implementation team.
→ The Use of the Golden Data and the Golden Rule of Bringing All Departments Together
What it actually takes to migrate from Accelerator to Composable — from a project that’s already done.
Mr. Bricolage, a leading home improvement retailer across Southeastern Europe, partnered with Novarto to make the move. It went deeper than a frontend replacement: business logic extracted from JSP layers, CMS components rebuilt for headless, checkout flows realigned with OCC APIs. The result is a platform built for continuous improvement — and ready for everything SAP Commerce Cloud is becoming.
→ From Accelerator to Composable: Modernising Digital Commerce with SAP Composable Storefront
The mission is straightforward, even if the execution isn’t: find a partner who can add real value, simplify what’s become unnecessarily complex, and prepare your SAP Commerce Cloud for what’s ahead. Fix the critical performance issues. Optimise the architecture. Reduce cloud costs. Secure operations.
The outcome isn’t abstract. Data-driven management. A significant reduction in infrastructure costs. An operating model that stops limiting the business and starts enabling it.
The organisations getting the most out of Composable Storefront are the ones asking these questions today — while they can still shape the timeline and the outcome on their own terms. If any of this sounds like where you are, that’s the right conversation to start. I’m here.
Best wishes,
Borislav Minkov and the Novarto TEAM (Your Digital Transformation Partner)
Ready to see what Composable Storefront could unlock for your team? [Book a 15-Minute Migration Path Audit] to see if a 1:1 or Full Innovation leap fits your current budget.
